Thai Express Opens First US Location
Opening of Mall of America store kicks off American franchise development
Thai Express™ is proud to announce that it has opened its first location in the United States, in the food court of the Mall of America, in Bloomington, Minnesota. This opening comes after months of preparation, and it represents the beginning of Thai Express’ expansion into the United States. Thai Express is excited to bring American consumers a fun, flavorful and healthy take on traditional Thai cuisine.
Founded in 2004, Thai Express took Canada by storm, growing to more than 285 locations in the past decade. Tapping into a powerful demand for an authentic, fast and affordable Thai experience, Thai Express exploded in popularity to become not just the top Asian QSR in Canada, but also one of the most recognizable restaurant brands in that nation. Bolstered by the support and leadership of franchise giants MTY Group™ and Kahala Brands™, Thai Express is entering the United States market, where the demand for Thai food has been rising for years.
“This is the first of many locations in the United States for Thai Express. We are thrilled to bring the American consumer one of MTY’s most successful Canadian brands,” says Stanley Ma, Chairman of the Board and Chief Executive Officer of MTY Food Group Inc. “We plan to aggressively develop Thai Express in the United States in the coming years; opening the first store is a great milestone in our brand’s development plan.”
Thai Express franchise represents a huge opportunity for savvy U.S. investors. The market is primed for a Thai franchise that combines authentic cuisine with the convenience and customization that modern consumers expect. The Mall of America Thai Express opening is the first of many to come, and Thai Express is excited to work with investors who want to bring Thai Express to their communities.
Thai Express satisfies exploding demand for Asian food with healthy, unique menu
Asian food is the fastest-growing segment of the world’s restaurant market. A recent story in The Washington Post notes that Asian cuisine, once a niche food, has grown at a rate of 500% since 1999 — a rate of growth larger than the next four categories (Middle Eastern, pizza, chicken and Latin) combined.
Thai Express fits perfectly into this dining trend. The franchise is your chance to be first-to-market with an exciting, fresh QSR restaurant that’s affordable to open, easy to operate and that taps into a demand for a unique product that is healthy and fresh. Consumers today aren’t just looking for a quick bite. When they seek international cuisine, they want authentic dishes that reflect the culture of the region from which they come. Thai Express satisfies this requirement while also being fresh, healthy and quick, with dishes prepared in as little as three minutes.
Furthermore, Thai Express gives consumers more than just fresh, regional cuisine at an affordable price. Thai Express prides itself on creating food theatre, offering an inviting QSR experience. Everything from the colorful design of the restaurant to the prompt, friendly service of the staff combines to create a dining experience that no one else in the QSR space can match.
Thai Express thrives in a variety of markets
A Thai Express franchise is a versatile business opportunity that works anywhere. Thai Express is open to developing franchises in all types of locations with the aim to serve all types of communities. We offer franchise models for shopping mall food courts, in-line strip centers and freestanding restaurants, with each location customized to incorporate feng shui traditional design methods. This means each location is at once unique to that spot and also instantly recognizable as a Thai Express.
Thai Express appeals to a wide range of demographics. Customers of all ages love Thai Express. Among the large millennial demographic, Thai food is a huge hit. 23% of millennials eat it regularly, according to research by Edelman Digital. At the same time, Thai food also appeals to Gen X working professionals who need a healthy, quick bite after work, and it represents an approachable Asian dining option for Baby Boomers looking for a unique dining experience. Thai Express truly offers something for everyone.
As a franchisee, this combination of broad demographic appeal and diverse franchise models gives you tons of flexibility. You’ll work closely with the Thai Express management team to find the location and design that best serves your community. This group of top management professionals will be with you throughout the process of developing, opening and growing your Thai Express franchise, helping you maximize your Thai Express franchise success.
Bring a Thai Express franchise to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as we expand across the United States. Startup costs range from $370,900 to $832,700, depending on the model you choose. Since 2004, the brand has exploded across the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for your first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met.