Thai Express Franchise Revolutionizes the Huge Fast Food Market
American food industry is primed for a fast-casual Thai franchise
When it comes to Asian cuisine in America, Thai food is one of the most popular and hard to find. That’s why we’re ddxcited to introduce Thai Express® franchise to the $206 billion QSR juggernaut.
“Thai Express is a remarkable fit for the American palate in two important ways,” says John Wuycheck, Sr. Vice President of Development. “First, we prepare every delicious Thai dish to order from the freshest ingredients prepared that day, while the customer waits — food theatre at its finest. Second, and more important, dining at Thai Express is affordable. You no longer have to break the bank to get a cooked-to-order meal.”
Founded in 2004, Thai Express took Canada by storm, growing to over 285 locations in the last decade. Tapping into a powerful, unfed demand for an authentic, fast and affordable Thai experience, Thai Express has exploded in popularity in Canada to become not just the top Asian QSR in the country, but also one of the most recognizable restaurant brands in the nation. Bolstered by the support and leadership of franchise giants MTY GroupTM and Kahala BrandsTM, Thai Express is entering the United States market where the demand for Thai food has been rising for years.
Multi-unit franchise owner Eddy Hassan remembers what it was like when he discovered Thai Express for the first time. He had been wandering through a mall food court and was unimpressed with the selections. Then he saw a line of customers at Thai Express.
“People are fed up with the same old same old,” he says. “When you go into a franchise it’s always the same whether you go into this one on this street or that one on that street. But when you come into Thai Express, it’s familiar, but there’s a uniqueness.”
Customers order at a counter and, instead of being served mystery meat or food that was cooked sometimes hours in advance, they watch as fresh ingredients are assembled and then cooked right in front of them by skilled chefs. When it comes to market potential for a cooked-to-order QSR or fast casual dining experience, Thai Express is nothing short of revolutionary.
“I know of no other franchise that provides this quality of food, as quickly as we prepare it, at this price point,” John says. “Thai Express sets a new bar for fast casual dining. All the while, we’re tapping into the exploding demand for quality Asian food.”
According to The Washington Post, demand for Asian cuisine in America has skyrocketed more than 135% since 1999. The trend doesn’t seem to be slowing down, either, and Asian fast food restaurants account for more than $5 billion annually. The growth potential is huge.
In fact, among the coveted millennial demographic, 23% of respondents to a recent food preference survey indicated they regularly consume Thai food. Yet finding Thai cuisine usually requires diners to visit a family-run fine dining establishment. Bringing Thai food to a wider audience in this exploding market just makes sense.
“We’re a first-to-market Thai food franchise with a proven track record of growth, expansion and market saturation,” John says. “What we did in Canada we’re going to do again in America, and it’s exciting to watch this happen.”
Bring the premier Thai food franchise to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as we expand across the United States. Startup costs range from $370,900 to $832,700, depending on the model you choose. Since 2004, we saturated the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for your first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met.