Why Is Thai Food So Popular?
$206 billion QSR market, meet Thai Express
A Thai Express franchise is the kind of investment that comes along once in a lifetime — a first-to-market QSR restaurant that’s affordable to open, easy to operate and that taps into a vast, pent-up demand for a unique product that is healthy and fresh.
Asian food is the fastest growing segment of the restaurant market in the world. In fact, a recent story in The Washington Post notes that Asian cuisine, once a niche food, has grown at a rate of 500% since 1999 — a rate of growth larger than the next four categories (Middle Eastern, pizza, chicken and Latin) combined.
When customers seek out international cuisine, one of the hallmarks they’re looking for is an authentic dish that reflects the culture of the region from which it comes. A key component of the Thai Express model is the Thai Heart, a model of compassionate thinking, friendly interaction and purpose-driven action that exemplifies Thai culture as much as it accentuates Thai cuisine.
Thai Express is scalable, manageable and fun
At the center of the Thai Express franchise is an easy-to-manage, owner-operator QSR restaurant concept with the business support systems, training and branding franchise owners need to drive revenue and scale their businesses.
“For those who have no experience with Asian food, they’re going to find Thai Express to be simple, exciting and adventurous,” says multi-unit owner Eddy Hassan, who will open the first U.S. Thai Express in Minneapolis in 2017. “The business is very organized. The product is very simple to prepare and manage. Running a Thai Express requires fewer employees than other similar brands, and that means costs stay lower.”
One of the top management teams in franchising has honed business and support systems, perfected both business and culinary training protocols, and created a high-design brand that is affordable and easy to own and operate, which makes Thai Express an attractive business model.
We pride ourselves on providing our customers with a great dining experience, from the moment they walk through the doors until the second they leave. With a healthy menu, charming service with a smile and an exciting and dynamic cooking and presentation experience, owning a Thai Express is a fun and engaging business.
“I love coming to work every day,” Eddy says. “I get here, and there’s always something new, something exciting and challenging, and I get to spend time doing something I love. That’s one of the best parts of owning a Thai Express.”
Thai food ranks high on the healthy scale
A recent CNN report notes that Thai cuisine ranks in the top 10 of healthy diets. Americans are consistently seeking healthy alternatives for dining on-the-go, which makes a Thai Express franchise an attractive option for QSR investors seeking new growth opportunities.
One key area of interest for savvy investors is Thai food popularity among millennials — one of the fastest growing segments of the restaurant market. According to Edelman Digital, some 23% of millennials say they eat Thai food regularly.
Combining a healthy food with a growth market in high demand among a core demographic, Thai Express is a franchise QSR built for the now and ready to scale for the future.
An iconic new brand backed by the top management team in American franchising
Kahala Brands is one of the most trusted names in American franchising today. More than 3,000 locations of 18 popular brands produce annual sales of almost $750 million — a huge chunk of the American QSR market driven by the expertise that comes with navigating diverse brands ranging from Cold Stone Creamery to Blimpie.
“Kahala brands are synonymous with quality, customer service and popularity,” says Sr. Vice President of Development John Wuycheck. “We have a diverse family of both new and legacy brands, and we’re excited to bring Thai Express to American diners. I believe Thai Express is going to quickly become a leader in the Asian QSR segment, and we’re already on track for an explosive growth of the brand.”
The Thai Express franchise debuted in the U.S. in 2017 with the first location in the Mall of America in Minneapolis, Minnesota, and 6 more stores are already open across the country. We have several stores in development, and numerous other franchise owners are exploring bringing Thai Express to their markets.
A well-tested QSR with the backing of Kahala’s more than 3,000 stores, massive revenues, buying power and star brands, Thai Express is an exciting opportunity with a powerful potential to take on the U.S. QSR space.
Bring the premier Thai food franchise to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as we expand across the United States. Startup costs range from $454,050 to $726,700, depending on the model you choose. Since 2004, we saturated the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for your first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met.