How do You Generate Revenue?
Opening a Thai Express franchise is a great way to open a scalable business in a growth market
The verdict is in: the market for Asian food is exploding. Globally, The Washington Post reports that demand for Asian food has increased more than 500% since 1999. During that same period, American demand has increased more than 135%.
Meanwhile, customers are demanding unique and authentic international cuisines. Among the coveted millennial demographic, 23% of respondents to a recent survey indicate they regularly consume Thai food. Yet, there is no major Thai food chain in the market.
Together, these factors make owning a Thai Express franchise a great investment for savvy entrepreneurs who are seeking a growth business. Here are just a couple of points to consider.
Thai Express is a popular concept in a wide-open market
The demand for Thai food is there, yet getting authentic Thai cuisine usually means visiting a mom-and-pop fine dining establishment. Expensive dishes and longer wait times can deter customers.
Thai Express brings this healthy, fresh-cooked food to the masses through our food court and in-line models, where customers can come to experience authentic Thai foods with far less expense and time than the mom-and-pop restaurants. We’ve spent more than 12 years perfecting the business systems and recipes that enable our franchise owners to deliver high-quality, low-cost, authentic Thai food to customers, made fresh while they wait, in as little as three minutes.
With high-design brand identity, a modern, hip feel, and a devotion to providing excellent customer service, we’re a popular QSR that offers you a first-to-market opportunity to join a multi-billion dollar segment of the QSR industry.
Food cost controls drive margins
At its heart, Thai food is simple enough — a protein coupled with either a rice or noodle, spices and herbs, and sometimes a sauce, served in a single dish. Because our systems streamline labor — a typical Thai Express freestanding store requires no more than 5 or 6 employees at any given time — ingredients themselves become an important component of cost control.
Dennis Ng is the Vice President of Thai Express Canada for MTY Group, the parent company of Kahala Brands. Dennis notes the care and consideration that go into each dish and each ingredient, beginning with the food costs.
“Food costs are important,” Dennis says. Whether it’s deciding to purchase pre-sliced chicken and beef or having the meats sliced in the store, or seeking out a source for quality peanuts, MTY Group examines each ingredient down to the penny. Dennis points out, too, that a chief concern for each ingredient is that quality is maintained. And on this, Thai Express is successful.
“There’s no way anyone can say it’s not good,” Dennis says. “The quality is there, the service is there and the pricing is there.”
Customers respond, too. Just look at Canada, where Thai Express grew from 5 locations in 2004 to more than 285 stores today. Visit any major city in Canada, and you’ll see Thai Express everywhere.
Bring the premier Thai food franchise to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as we expand across the United States. Startup costs range from $342,900 to $758,700, depending on the model you choose. Since 2004, we saturated the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for your first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met.