Thai Express Franchise Owners Benefit From Strong Customer Loyalty
Solid word of mouth from early customers helps build repeat business, creating steady foot traffic and building on itself over time
Talk to a Thai Express™ franchise owner, and he or she will tell you that they were not surprised that, from day one, customers loved the food. After all, they had done enough research to know that their community craved authentic, fresh and made-to-order Thai food.
What they were pleased with was how quickly people became regulars, coming into Thai Express several times a week to try out different items from a menu of simple ingredients that allows for up to 300 different combinations of protein, vegetables and spices.
Word of mouth builds all-day business
“The dream of any entrepreneur is to open a business that catches interest from the outset, and that’s what is happening with Thai Express,” says Ray Zandi, Vice President of Business Development. “People come in for the first time and are blown away by the food and the excitement of watching it prepared right in front of them.
The “dinner and a show” experience is what draws the guest to become loyal fans and return to the scene to enjoy more dishes and create a multitude of different meal combinations.
Instagrammable experience creates social-media buzz
Another major advantage for Thai Express? An experience that’s tailor made for social media. Custom-made woks shoot flames high in the air while food is being prepared, a natural for photos that are posted to Instagram and elsewhere. The result? Free, positive exposure.
“Thai Express franchise owners are very adept at using social media to showcase their business, and they get a huge boost from their regulars,” Zandi says. “People see a photo of food being prepared, or a beautifully prepared meal, and they want to try the brand. Then, they post about their great experience, and the whole thing just feeds on itself.”
Bring Thai Express to your community today
Thai Express is a low-cost investment opportunity with a high potential for growth as it expands throughout the United States. Start-up costs range from $342,900 to $758,700, depending on the model. Since 2004, Thai Express has spread throughout the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our free franchise information report.