Authentic Asian Design Gives Thai Express Franchise Customer Appeal
Attention to detail sets the Thai Express floor plan apart, creating interest and excitement for customers and spurring repeat visits
It’s a given that the food at a Thai Express™ franchise is going to be hot, fresh and cooked to order. That’s why the brand has performed so well all across Canada, and why it’s growing so rapidly in the United States.
Something else every Thai Express brings to the table is a unique, engaging floor plan and design. From the ground up, Asian-inspired elements have been incorporated that provide visual interest, as well as foster a warm and embracing a feeling that keeps customers returning frequently.
A devotion to Asian culture and history
“The flow in every Thai Express franchise is designed around a Feng Shui atmosphere,” explains Ray Zandi, Vice President of Franchise Development. “It’s a concept designed to bring individuals into harmony with their environment and create a more pleasing experience. It’s not something Thai Express had to do, but it was in line with our brands desire to be as authentic an Asian experience as possible.”
What that creates for the consumer is an experience that’s not just about the food, but also the dining room and overall vibe. People enjoy their Thai Express experience from entrance to exit, Zandi says, which translates into more frequent visits.
Concept’s appeal is multifaceted
“Guests see a dedication to Asian culture and attention to detail in the customer experience,” he explains. “They’re not going to see food sitting on a hot plate. They’re going to interact with chefs who are cooking their meal to order on a custom-designed wok. They’re going to create that meal from 300 combinations. Guests could come for almost a full year and never eat the same meal twice.”
And, he adds, “They’ll enjoy their food in a nicely decorated dining room, and in a building where the flow has been set up to maximize the ordering, preparing and eating experience. It’s a very different concept than what other Asian food franchises or concepts are offering, and it makes a difference to Thai Express franchise owners in terms of being able to rapidly build customer loyalty and repeat visits.”
Bring Thai Express to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as it expands across the United States. Startup costs range from $370,900 to $832,700, depending on the model. Since 2004, Thai Express has spread across the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $25,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our free franchise information report.
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