Thai Express Franchise’s Fresh & Transparent Menu Draws Coveted Millennial Diners
Rising Thai food franchise’s combination of simple ingredients, delicious products and fun ambiance connects with diners who want an experience as well as a meal
Today’s diner, especially millennials and the next generation, are after more than great food — they want dinner and a show. This is something that every Thai Express™ franchise owner can deliver, which is why the brand is rapidly expanding all across America as it did in Canada.
From a menu with more than 300 different combinations created from a simple list of ingredients to custom-built woks that shoot up flame and prepare orders in three minutes, Thai Express dazzles the senses. The sights, the smells, the ingredients, all add up to a good time — and that’s before customers even take their first bite.
Up-front preparation engages with customers
“People, especially younger diners, are seeking food that’s simple, fresh and flavorful,” says Ray Zandi, Vice President of Franchise Development. “They want to know what they are eating, and they want to see it prepared in front of them. They don’t just eat it; they take photos of it for their Instagram feeds.”
And since Thai Express franchises excel in photo-worthy entrees, they fulfill that desire. What’s more, because of the many combinations possible, consumers are often thinking about their next trip to Thai Express before the first one is over.
A new twist on Asian cuisine builds consumer loyalty
Moving away from the old Asian cuisine model of steam tables with red lamps hovering above brown food has put Thai Express in the driver’s seat when it comes to meeting millennials’ demand for a new kind of Asian dining experience. The result is repeat traffic and positive word of mouth both in person and through online reviews.
“Giving people what they want on every visit means they come back, and they tell their friends,” Zandi says. “That means more revenue for that Thai Express franchise owner, and the ability to have a large and loyal following that he or she can build on to grow that restaurant, or even add a second location, in the market.”
Bring Thai Express to your community today
Thai Express is a low-cost investment opportunity with a high potential for growth as it expands throughout the United States. Start-up costs range from $342,900 to $758,700, depending on the model. Since 2004, Thai Express has spread throughout the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our free franchise information report.
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