Thai Express Closes Out Solid 2018 for Franchise Expansion
Strong growth across United States sets up exciting 2019 expansion plans for innovative brand that’s reinventing how consumers see Thai food
More communities will welcome a Thai Express™ franchise to their roster of dining choices in 2019. And based on strong growth across the United States throughout 2018, that number will be substantial.
“When Thai Express was introduced to the United States a couple of years ago, we expected strong interest and rapid growth,” says Ray Zandi, Vice President of Business Development. “And the brand has not disappointed. Entrepreneurs have been very enthusiastic about bringing a fresh, flavorful, unique take on Thai food to their friends and neighbors.”
Double-digit openings show strong interest
More than 50 new Thai Express franchise owners have inked location deals to date, with at least a dozen already open and operational. As the signs go up and the woks start cooking, consumer interest will lead to even more growth, Zandi predicts.
“When people try Thai Express they want to return, and if they’re visiting another city, they will want to see the brand where they live,” he says. “That’s been the path for a few franchise owners, and that increasing visibility will lead to continued, organic growth both within the markets where a Thai Express franchise has been established, as well as new cities and towns.”
Different footprints spur growth in diverse markets
Because Thai Express offers both an in-line model for shopping and retail areas alongside a model that works beautifully in food-court settings, a franchise can go most anywhere people gather. That, too, is helping the brand grow, Zandi adds.
“A Thai Express is not an ‘either-or’ proposition,” he says. “The highly customizable footprint allows for the franchise owner and the Kahala Brands real estate team to identify and vet all kinds of lucrative locations, and then put the franchise in one that makes sense for brand development and a strong revenue stream.”
Bring Thai Express to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as it expands across the United States. Start-up costs range from $337,900 to $753,700, depending on the model. Since 2004, Thai Express has spread across the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our free franchise information report.
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