Thai Express Franchise Continues U.S. Growth in 2018
Fast and authentic Thai food is finding a huge market in the U.S.
When Thai Express™ debuted in the United States in January 2017, there was a lot of excitement. A new, innovative Thai food franchise brand was seen as a great addition to a quick and casual restaurant market saturated with burger and pizza operations, and savvy entrepreneurs responded with interest to franchise with the brand.
Now more than 40 Thai Express franchise locations are set to open around the country, and this year is poised to bring the brand into even more communities, says Ray Zandi, U.S. Vice President of Business Development.
Authentic, fast Thai food concept stands out
“When you look at the quick-service casual, or QSR, industry, you see pizza, hamburger and sandwich segments,” Zandi says. “The dollar consumers are going to spend eating in those is getting thinner and spread wider each year. There are dozens of choices. Thai Express offers a whole new cuisine and experience, and it’s caught the eye of potential franchise owners and consumers alike.”
By offering a fresher, more on-trend opportunity, a Thai food franchise like Thai Express captures the millennial market, Zandi points out, because those consumers demand more visibility when it comes to ingredients and preparation.
“They want to eat better, and they want to eat healthier,” he says. “We as a culture never want to go backward and eat something that’s potentially hazardous to our health, and we don’t want to give up speed and convenience. Thai Express meets both those demands.”
Different options mean more opportunities
In addition to introducing a novel cuisine with great taste and visual appeal, the Thai Express franchise model is also built for flexibility. A location can be sited in a busy food court, or as a standalone end-cap location in a highly trafficked retail area.
“Thai Express brings a concept that is new, different and on trend to a community, and one can be put anywhere that there are a lot of people,” Zandi says. “It offers consumers restaurant-quality food in a much shorter time window, and with different footprints one can be put down just about anywhere. That’s why so many Thai Express franchises opened in 2017, and that’s why so much more are in the pipeline for 2018. Many lucky communities are about to get an exciting new dining destination.”
Bring Thai Express to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as it expands across the United States. Startup costs range from $370,900 to $832,700, depending on the model. Since 2004, Thai Express has spread across the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our brand’s free franchise information report.