Thai Express Capturing Growing Share of Urban Markets
City centers and close-in suburban areas are natural locations for a brand that offers two distinct footprints that fit well in those surroundings
A recent article in the Charlotte Business Journal highlighted the expansion of new Thai Express™ franchise locations into the area. It also called out the brand’s many positive attributes, including the ability to locate in various settings thanks to a flexible footprint.
“It’s always a good sign when local media contact franchise owners to learn about an exciting new concept that’s coming to the community,” says Ray Zandi, Vice President of Business Development. “Thai Express is a great fit for Charlotte for multiple reasons, and this type of business coverage really showcases to entrepreneurs who are looking for a new venture.”
Asian cuisine niche still ripe for growth
“Asian food is still really underserved in comparison with pizza, burgers and sandwiches,” Zandi told the publication. “Thai cuisine is becoming one of the most-requested foods all around the country. Charlotte is one of the fastest-growing and most-progressive markets.”
What the brand offers, in terms of food and service, along with the demographics, make the Charlotte market ideal for expansion, the article continued. “Thai Express delivers authentic, high-quality, made to order dishes.”
Unique concept has strong consumer appeal
Zandi also highlighted one of the Thai Express franchise model’s biggest differentiators — food prepared quickly, over an open flame, in front of customers. That, alongside authentic décor and a menu with 300 different combinations, has a strong appeal.
“People want that healthy food, but they want it fast,” he told the newspaper, adding that being new means getting the word out: “We’ve found that when people try the food, they love it. The biggest challenge is brand awareness, hence the brand team works diligently with the owners to develop a local store marketing strategy to generate trial and drive traffic” Zandi said.
Bring Thai Express to your community today
Thai Express is a low-cost investment opportunity with a high potential for growth as it expands throughout the United States. Start-up costs range from $342,900 to $758,700, depending on the model. Since 2004, Thai Express has spread throughout the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our free franchise information report.