Thai Express Growth Proves U.S. Dining Market Is Eager for New Faces
Thai Express continues to add locations in markets across the United States by creating a new, different and better Thai food experience
Consumers are vocal and aligned when it comes to what they want in their food: fresh, affordable and fun. They get all that and more at a Thai Express™ franchise, which is why the brand is expanding rapidly across the United States.
“Two years in, Thai Express has performed extremely well in brand awareness and franchise-location growth,” says Ray Zandi, Vice President of Business Development. “Consumers have responded very positively to the menu, the ingredient choice and the overall vibe that a Thai Express location offers.”
Customizable menu drives repeat business
One way Thai Express stands out from “mom and pop” local operators, as well as from other franchise concepts in the market, is a menu focused on customization and choice. Guests can create upwards of 300 different dishes, which means they are eager to return and try different combinations.
“Thai Express offers a wide range of vegetables, noodles, proteins and spices, so the ‘mix and match’ menu yields something for everyone,” Zandi says. “That means people will come back frequently because they want to try a new combination or get the one their fellow diner had. It’s a win for franchise owners in terms of building client loyalty and revenue.”
Visible cook stations add flair and interest
Every Thai Express franchise also has custom-designed woks right up front, so guests can enjoy the “dinner and a show” aspect of their visit. Being able to see a meal cooked to order in under three minutes is light years ahead of selecting bland food from under a heat lamp.
“There’s just no comparing Thai Express to many localities’ Asian food options, which usually run to buffets where food can sit out for hours,” Zandi says. “Consumers, especially millennials, want to know what’s in their meal, and they want a guarantee of freshness. Selecting ingredients and seeing them cooked on the spot certainly meet those demands.”
Bring Thai Express to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as it expands across the United States. Startup costs range from $337,900 to $753,700, depending on the model. Since 2004, Thai Express has spread across the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our free franchise information report.
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