Thai Express Model of Food + Entertainment Is Recipe for Revenue
A high-quality dining experience coupled with unique presentation and great-tasting food can generate strong word of mouth and repeat business
Who doesn’t like dinner and a show? Nobody, and that’s why the unique flair of the Thai Express™ franchise concept is taking the United States by storm.
“Consumers are very clear that they value the fast-casual model, because they are busy and don’t always have time for a lengthy restaurant experience,” says Ray Zandi, Vice President of Business Development. “They also are very vocal about not wanting to cut corners just for the sake of speed. Thai Express gives them a wonderful visual experience alongside great food.”
Customized woks are a focal point
Upon entering a Thai Express franchise restaurant, guests are greeted with the menu allowing them to customize their options in terms of spice level, protein choice and add-ins, and then the visual side of things literally heats up.
“Every Thai Express franchise has three or four woks working on the front line, right in front of guests,” Zandi says. “These were custom-designed for Thai Express, the woks heat to 500 degrees and can shoot flames three feet into the air — all controlled by the cook. Guests are dazzled, and they can’t wait to come back and bring their family and friends. That means a steady stream of business and solid revenues for the franchise owner.”
Multiple menu options also drive traffic
The Thai Express franchise menu is also highly customizable, with 300 combinations to be built out of eight core offerings. Even so, that diversity doesn’t mean more space, allowing Thai Express franchise owners to offer something for every palate in a small, affordable footprint.
“Thai Express is designed to be quick but not “fast food”, small yet expansive, flavorful and unique,” Zandi says. “It hits all the sweet spots consumers want, which means frequent visits to enjoy the sights, sounds, smells and tastes they experience. The end result is a business with strong foot traffic and repeat customers, all of which help boost the franchise owner’s bottom line.”
Bring Thai Express to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as it expands across the United States. Since 2004, Thai Express has spread across the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our free franchise information report.
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