Detailed Training Drives Thai Express Franchise Sales Results

From staff scheduling to food prep, no process goes untaught in a program designed to help franchise owners maximize knowledge and operational ability

Many entrepreneurs don’t pursue restaurant ownership, even though they have a passion for a particular cuisine, because they lack food and restaurant management experience. That’s not a barrier for Thai Express™ franchise ownership, and anyone with customer service and management experience married with entrepreneurial drive has the potential to become a Thai Express owner.

“Thai Express has created a system that allows for diners to sit down with chef-quality Asian food, and that food can be made by anyone who has gone through a very comprehensive training system,” says Ray Zandi, Vice President of Business Development. “In a three-week period, a new Thai Express franchise owner can learn everything they need to know to be fully confident in their abilities.”

Two training segments cover all aspects

The training is broken into two main areas: Restaurant operations and overall business procedures. That way, hands-on Thai Express expertise is paired with the business skills an inexperienced franchise owner will need in one setting.

“The actual restaurant work is an in-store setting, so those Thai Express franchise owners are spending time with the food and equipment they’ll be seeing every day,” Zandi says. “And in the classroom, they’ll be learning the unique aspects of operating a restaurant from the business side, including some pointers on helping to enhance customer service and  build loyalty. They will need both sets of skills, and this training is designed to provide a very comprehensive ramp-up to owners before they open.”

A unique procedure for a unique business

The focus for a Thai Express new franchise owner in training means; learning how to operate a restaurant-level kitchen, including managing portions, inventory and costs, without having to hire costly chefs.

“The tools are provided so franchise owners can manage the system, but also so they can understand their numbers,” Zandi explains. “Through the point of sale and other computerized systems they can track inventory and all costs, so at any given point a snapshot of how the business is doing can be obtained. At the same time, they are also being taught how to manage the behind-the-counter cooking system. The training is designed to help enhance a Thai Express franchise owner’s business skills, but also teach them how to create and cook high-quality, fresh Asian food easily and quickly.”

Bring Thai Express to your community today

Thai Express is a low-cost investment opportunity with high potential for growth as it expands across the United States. Startup costs range from $370,900 to $832,700, depending on the model. Since 2004, Thai Express has spread across the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our brand’s free franchise information report.