Thai Express Franchise Owners Benefit from Thai Food’s Strong Popularity
Consumers are clamoring for Asian cuisine, and Thai Express is perfectly positioned for growth in an often-underserved sector of the casual dining market
American consumers love to dine out, and they are doing so in larger numbers — thanks to a strong economy. And among that number, particularly with millennials, there is a strong desire for fresh food, recognizable ingredients and speedy service.
A Thai Express™ franchise checks off all those boxes. Thai Express entered the U.S. market in early 2017 and already has shown to generate strong interest, The concept is establishing itself in multiple high profile locations throughout the country. As entrepreneurs look into the two different models Thai Express offers, as well as its many other differentiators, they are seeing the potential and getting on board, says Ray Zandi, Vice President of Business Development.
Inviting surroundings, entertaining food preparation
“People love coming to a Thai Express, whether it’s a food-court model or an in-line, sit-down restaurant,” Zandi says. “The décor is carefully designed to be authentic to its culture which makes for a very pleasant experience for the guest. Many customers don’t have much time to spare for their meal, but they don’t want to sacrifice quality or ambiance for speed. At Thai Express, they don’t need to.”
And, he adds, “then there’s the whole experience of choosing your combination and watching it prepared right in front of you and then cooked in a custom designed wok over open flames. In just a few minutes, you are served authentic Thai food from scratch before your eyes! It’s fast and fun, and very unique.
Wide variety of customers enhances revenue
Thai Express franchise owners also benefit from the concept’s wide appeal. The menu offers a large variety of options, all with fresh ingredients cooked to order. That’s appealing to millennials in particular, as well as to other diners who want high-quality meals in a quick-service setting.
“A Thai Express franchise brings everything together in terms of quality, affordability, speed and atmosphere,” Zandi says. “Diners are in and out quickly, but they don’t feel rushed. The food is prepared in front of them from fresh ingredients, and it offers the unique blend of Thai spices that they’re not going to experience anywhere else. That wins converts, helps build repeat business and enhances the franchise owner’s bottom line.”
Bring Thai Express to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as it expands across the United States. Start-up costs range from $337,900 to $753,700, depending on the model. Since 2004, Thai Express has spread across the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our free franchise information report.
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