Expand Your Portfolio with a Thai Express Franchise
Our Thai food franchise makes a unique addition to multi-brand empires
The American QSR market is a $206 billion behemoth, and for savvy entrepreneurs who own multiple brands, owning a Thai Express® franchise provides you the growth potential you need to continue to expand your business. What makes Thai Express a great addition to help you unleash a virtually limitless future?
The answer is simple: we provide a high-quality, high-demand cuisine that doesn’t compete in the overcrowded chicken-burger-pizza arena. Market experts agree that the demand for Asian cuisine is at an all-time high — up more than 135% since 1999 — making now the best time ever to consider opening a Thai food franchise.
“Many of our franchise owners in Canada are multi-brand owners, and Thai Express fits well within organizations that own multiple brands covering different market segments,” says John Wuycheck, Sr. Vice President of Development. “Because of our growth potential, and because we don’t compete in the typical fast food categories, Thai Express represents a great opportunity for experienced restaurateurs to enter a new phase of growth with a first-to-market franchise that’s proven and popular.”
Founded in 2004, Thai Express took Canada by storm, growing to over 285 locations in the last decade. Tapping into a powerful, unfed demand for an authentic, fast and affordable Thai experience, Thai Express has exploded in popularity in Canada to become not just the top Asian QSR in the country, but also one of the most recognizable restaurant brands in the nation. Bolstered by the support and leadership of franchise giants MTY GroupTM and Kahala BrandsTM, , Thai Express is entering the United States market where the demand for Thai food has been rising for years.
Here are a couple of reasons we think you should consider adding a Thai Express franchise to your portfolio.
Thai Express enters a virtually untapped market for Thai food
It’s no secret that people love Asian food. Whether it’s grabbing a quick lunch at a mall food court lunch counter or hitting up the all-you-can-eat buffet, people just can’t seem to get enough. When it comes to Thai food, though, the only choices are typically mom-and-pop restaurants where you order from a menu and wait as someone serves you.
“Thai Express takes the quality and experience of Thai food restaurants — the unique flavors, the ingredients and the favorite dishes — and brings them into a fast casual or QSR market,” John says. “Fresh ingredients, authentic flavors and recipes, and made-to-order Thai dishes prepared while you’re watching is something new in the fast casual world. ‘Fast’ being the most important part of that equation.”
In fact, Thai Express cooks can prepare most of the dishes in as few as three minutes or less. The combined speed and popularity make Thai Express a great fit for mall food courts and busy neighborhood shopping centers.
Two franchise models fit in anywhere people need a meal
Each and every Thai Express franchise location is designed to optimize its space and emphasize its strengths using the time-honored traditions of Feng Shui. This results in a chain of restaurants where each location is unique, yet all are readily identifiable as Thai Express.
“We didn’t want to do a typical Asian theme where you see bamboo and chopsticks,” says Loune Tonvang, director of design and development for Thai Express Canada. “We really wanted to build an identity that shows what Thai is all about.”
Loune and a team of designers craft the ideal designs for both mall food courts and inline or end-cap stores in shopping centers. Your Thai Express becomes a part of the customer’s community in a way unlike most other QSR and fast casual restaurant franchises.
Bring a Thai Express franchise to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as we expand across the United States. Startup costs range from $370,900 to $832,700, depending on the model you choose. Since 2004, we saturated the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for your first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met.