Thai Express Franchise Draws Dine-In Alongside Carry-Out Business
Meeting consumers’ demands for a relaxed dining experience alongside the convenience of to-go ordering helps franchise owners boost sales
A big reason why Thai Express™ franchise locations stand out is the visual appeal they offer. Carefully chosen décor, not to mention the dazzling display of wok cooking, draw interest and more than a few social media posts.
Even more of a draw is the fact that Thai Express is built to meet guests where they are. If someone is looking for a relaxed, dine-in experience, Thai Express meets that need with a dining room that is nicely decorated and comfortable, not tacked on as an afterthought. And if they want their food to go, it’s easily boxed up while piping hot and ready to head with them to their next destination.
Consumers want convenience and choices
Many fast-casual dining brands are designed for the drive-through or to-go customer foremost, which means their dining areas are sparse and uninviting. Thai Express, on the other hand, is laid out in a manner that invites people to sit down and enjoy their food, if they are able to do so.
“Guests come into a Thai Express franchise at all times of the day, and that dictates whether or not they have time to enjoy their meal on-site or are headed back to work, home or another destination,” explains Ray Zandi, Vice President of Business Development. “Thai Express is designed with all of them in mind.”
Cuisine that can handle portability
On the other hand, some people want their food to go, and the ease with which Thai Express entrees can be prepared for an “on the road” experience also adds value and builds brand loyalty.
“Because each order is prepared right in front of the consumer, he or she knows it is fresh and will still be enjoyable even if they can’t eat right then,” Zandi says. “Compare that to ordering food that’s already sitting under a heat lamp and is likely to be cold and unappealing by the time it gets to its final destination.”
Bring Thai Express to your community today
Thai Express is a low-cost investment opportunity with potential for growth as it expands throughout the United States. Start-up costs range from $342,900 to $758,700, depending on the model. Since 2004, Thai Express has spread throughout the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our free franchise information report.