Thai Express Design Showcases Attention To Details
From décor and design to the cooking and presentation experience, nothing is left to chance when it comes to giving customers an authentic experience
An immersive experience is part of the fun when trying food from another culture. That’s why when the Thai Express™ Thai food franchise was created; it was built around that all-encompassing approach to consumers that would create immediate interest and build brand loyalty.
Designing a pleasing interior to match an eye-catching exterior is a major way that Thai Express franchise locations stand out from the competition. They show that it’s possible to be on trend in terms of light, healthful eating while also honoring timeless cultural traditions.
Comprehensive design attracts consumer attention
“These stores are attractive, but there’s more to it than that,” explains Ray Zandi, Vice President of Franchise Development. “They are built using the feng shui system in terms of the design and layout. They are true to Asian culture around those elements of harmonizing everyone with their surrounding environment.”
“The Thai Express franchise design is one of its best-selling features,” Zandi adds. “I call it a real devotion to the Thai culture and Asian history. When someone walks in, they see how much attention has been paid not just to the food, but to where the food comes from. That’s interesting to people, and they appreciate the effort that has gone into the restaurant’s look and feel.”
Excitement continues during food prep
Customers also enjoy the food-ordering experience, because they are able to take eight different main dishes and customize them in 300 different ways thanks to another important element — authentic spices and ingredients, all prepared to order.
“Guests don’t walk into a Thai Express restaurant and pick food out of a lineup of hot plates,” Zandi says. “They’re going to see it cooked in woks directly in front of them. They can change the spice, the protein, customize the order as much as they want, and then in three minutes, their hot, fresh food is given to them. That’s how a Thai food franchise should be doing things, and that’s the Thai Express model.”
Bring Thai Express to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as it expands across the United States. Startup costs range from $370,900 to $832,700, depending on the model. Since 2004, Thai Express has spread across the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our free franchise information report.
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