Thai Express Franchise Offers Dinner & a Show
Consumers enjoy the ‘mix and match’ aspect of a widely varied menu, then see their choices quickly fired up in a wok over open flames while they watch
Busy consumers value efficiency when it comes to dining out. That doesn’t mean they’re immune to a little flash and sizzle, however, which is why the Thai Express™ franchise model is expanding so rapidly across the United States.
“People love the idea of ‘dinner and a show,’ where they can get a great meal and be entertained a little bit, as well,” says Ray Zandi, Vice President of Business Development.
“Thai Express creates that fun vibe alongside a menu that is designed to create interest and repeat visits.”
Restaurant design leaves nothing to chance
With more than 300 combinations, the Thai Express menu anchors a concept where every element is designed to work in tandem with the others. Asian culture and history are reflected in the décor and design, so guests are treated to authenticity from the moment they walk in.
“A visitor can change the spice level or the protein choice, or make any other substitution to create an entirely new dish,” Zandi explains. “Someone could eat at a Thai Express every day for almost a year and not have the same meal twice. That’s pretty impressive, and knowing that they can do so builds a lot of repeat business — which means more revenue for that Thai Express franchise owner.”
Unique cooking stations enhance visitor experience
The food preparation itself is also a major Thai Express franchise differentiator. There’s no buffet-style hot plates — when diners order, their meal is prepared in front of them in three minutes or less. And it’s quite the spectacle.
“Thai Express has custom-made, stainless steel woks in a proprietary cooking system,” Zandi says. “There are three or four cooks there, right in front of the guests, heating those woks to 500 degrees with flames rolling around and sometimes shooting as much as three feet into the air. The woks are churning and spinning, the spices and other ingredients are being thrown in … it’s really something to watch, and it’s another reason why people return frequently to Thai Express. They’re not going to get this anywhere else in the fast-casual dining sector.”
Bring Thai Express to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as it expands across the United States. Startup costs range from $330,400 to $731,700, depending on the model. Since 2004, Thai Express has spread across the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our free franchise information report.