Why Thai Express is a Franchise Best Bet in 2018
Unique approach that blends freshness with convenience is setting the Thai Express franchise apart from other QSR opportunities
It’s no secret that the quick service casual, or QSR, market in the United States is saturated with the same old concepts, like pizza and burger joints. Now there’s an authentic and sleek Thai concept – Thai Express™ expanding in markets around the country.
More than 40 Thai Express franchise locations are set to open since the brand expanded from its Canadian roots in 2017. It’s an opportunity for investors to get off the sidelines and be part of an innovative idea. Authentic Asian food is in high demand and customers are discovering that Thai food is a thrilling alternative to Chinese and sushi.
Strong differentiators from existing concepts
“The Asian segment is one of the fastest-growing food segments in the United States, and also the most underserved,” says Ray Zandi, U.S. Vice President of Business Development. “If you look at the segment you’ll see some brands, but they are focused more on what Americans see as typical Chinese food, rather than Asian cuisine. It’s not very authentic, and the preparation model is not optimal.”
What Zandi means by that is the food is prepared away from the customer, and well in advance of the order. It sits in heating areas, waiting to be served — often for hours. That’s not appealing to consumers, particularly millennials and their focus on fresh, health conscious, visible food sources.
Flexible footprints provide opportunity
In addition to its focus on fresh, but also quick, food preparation, the Thai Express franchise concept is also built with adaptability in mind. A location can be sited in a busy food court, or as an end-cap or freestanding unit in an outdoor mall or shopping area.
“A Thai food franchise can do well in many different types of markets, as the local, ‘mom and pop’ Asian food restaurants prove,” Zandi says. “Thai Express creates the opportunity to bring a new name to different parts of the community, so an investor who may already have multiple properties, or who is working in partnership with real estate developers, can capitalize on the chance to bring a new concept to the community that will not only be a draw in and of itself, but can also generate foot traffic for other businesses nearby.”
Bring Thai Express to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as it expands across the United States. Startup costs range from $370,900 to $832,700, depending on the model. Since 2004, Thai Express has spread across the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our free franchise information report.