25 and Counting: Thai Express Is Off to a Great Start
Experienced operators and new entrepreneurs are turning to Thai Express franchises for their next investment
The U.S. debut of Thai Express is off to a running start. Since debuting the Thai food franchise in January, experienced restaurateurs and new investors alike have purchased 25 locations, and there are more than two dozen more already in the works.
In fact, the Thai Express Thai food franchise is on track to top 50 new franchise units sold in its first year of U.S. operations. That’s a remarkable launch, according to John Wuycheck, Senior Vice President of Development at Kahala Brands™, the U.S. franchise company behind Thai Express in the states. Kahala Brands is a part of the Canadian franchise powerhouse MTY Group™, which helped Thai Express become a dominant franchise brand in Canada.
“We knew, when we started to consider bringing Thai Express to U.S. markets, that we had the potential for tremendous growth,” John says. “I believe Thai Express is going to be just as big in the United States as it has been in Canada, and that’s because of quality food, highly visible branding and the caliber of franchisees Thai Express attracts.”
Founded in 2004, Thai Express took Canada by storm, growing to more than 285 locations in the past decade. Tapping into powerful demand for an authentic, fast and affordable Thai experience, Thai Express exploded in popularity in Canada to become one of the most recognizable restaurant brands in the nation. Bolstered by the support and leadership of franchise giants MTY Group and Kahala Brands, Thai Express is entering the United States market — where the demand for Thai food has been rising for years. Here’s how Thai Express is answering that demand.
Thai Express franchise serves authentic, delicious Thai food
Customers love the food. That’s why Thai Express was able to expand so quickly to become one of the most recognizable brands in Canada.
“We carefully select every ingredient that goes into our brand’s foods — controlling for quality, freshness and cost. Then highly trained Thai Express cooks prepare those meals to order while the customer waits,” John explains. “The customer gets a remarkable product, with all the signature Thai flavors — sweet, savory, spicy, salty — and they get it so quickly at such a great value they come back.”
Seasoned operators and new restaurateurs alike recognize the importance of repeat business, and with Thai Express, they find a restaurant where first-time customers quickly become regulars. In fact, some Thai Express owners say they have customers who come in every day.
Each franchise location is uniquely Thai Express
When new franchisees join Thai Express, they begin consulting with skilled real estate professionals to select a site. Once the site is selected, Thai Express designers go to work to craft a restaurant design that honors the ancient traditions of Feng Shui.
“Thai Express isn’t like many other franchise concepts,” John says. “There aren’t just one or two designs. Every location is different. Yet, any time you see one of our brand’s restaurants, you immediately recognize it’s Thai Express.”
In addition to layouts and design elements unique to each location, every Thai Express features elegant, Asian styling coupled with bold, pop-art-inspired branding. The combined effect is a chain of Asian food franchise stores that are at once one-of-a-kind and instantly recognizable.
Skilled operators are growing the brand
The first U.S. Thai Express opened in the Mall of America®, Minneapolis, a few months ago, thanks to veteran Thai Express owner Eddy Hassan. Eddy owns several Thai Express locations in the Montreal, Quebec, market and immediately saw the potential of the brand in the U.S.
In the months since Eddy’s Minneapolis store opened, Thai Express franchise owners have begun construction in California, New Jersey, Texas and Arizona. Already, the brand’s footprint is becoming apparent.
“We’re poised for tremendous growth in markets from coast to coast,” John says. “I don’t know of another brand that has grown so quickly over such a wide geography as Thai Express. It’s just been remarkable, and I can’t wait to see how quickly Thai Express becomes the go-to restaurant for authentic Asian cuisine.”
Bring a Thai Express franchise to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as it expands across the United States. Startup costs range from $370,900 to $832,700, depending on the model you choose.
Since 2004, Thai Express has saturated the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $25,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our free franchise information report.