Thai Express Franchise Owners Benefit from Introducing New Concept
Offering a new, exciting restaurant to the community pays big dividends as customers discover what freshly prepared, innovative Thai cuisine is all about
Nobody wants to eat the same thing over and over, and the same principle applies to entrepreneurs who looking to open a small business. That’s why so many are gravitating towards becoming Thai Express™ franchise owners — it’s a new concept and an exciting way to deliver a unique dining experience to their community.
“When people find out that Thai Express is still fairly new to the United States, they get excited,” says Ray Zandi, Vice President of Franchise Development. “They knew they wanted to open a restaurant, but they didn’t want to duplicate other concepts that are across town or down the street. Thai Express lets them really stand out.”
An entirely different dining experience
In addition to being a new name, a Thai Express franchise brings a totally new dining experience to town. Asian restaurants often are known for buffet-style dining, where food is left out to curl and dry under heat lamps. Thai Express takes a totally different approach to the preparation and presentation of Thai food.
“Customers choose their ingredients from a menu board that allows for the creation of up to 300 different dishes,” Zandi says. “Then they watch their food prepared in our specially made woks. It’s dinner and a show, and everything is ready to eat in about three minutes.”
A new name gets attention and earns revenue
Another benefit to opening a Thai Express franchise? Curiosity. Eager foodies, especially those in the coveted millennial market, are eager to try something new. Once they have experienced the colorful, Instagrammable presentation and fresh tastes that Thai Express offers, they tell their friends — which builds great word of mouth and repeat business.
“People are always looking for the next great thing when it comes to dining, and they also have favorite cuisines,” Zandi says. “Thai Express is perfect for consumers who love authentic Thai food and who also want to enjoy a fun, innovative dining experience. When they find it, they come back, and the franchise owner builds a strong and loyal following for his or her business.”
Bring Thai Express to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as it expands throughout the United States. Start-up costs range from $337,900 to $753,700, depending on the model. Since 2004, Thai Express has spread throughout the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our free franchise information report.
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