3 Reasons a Thai Express Franchise Complements Other Franchise Brands
Thai Express benefits from growing demand for Asian food, efficient operations and scalability, and lack of competition with other QSR concepts
If you’re a multi-brand restaurateur looking for a new franchise to develop, Thai Express™ may be the perfect fit. Be the first-to-market with a franchise that’s powerful and popular, Thai Express represents an exciting investment opportunity for the experienced franchise entrepreneur. After more than 12 years spent perfecting the Thai Express franchise model in Canada, Thai Express is now ready for expansion across America. The right investor can take this model and run with it, and the potential for growth is huge.
“Thai Express fits well within organizations that own multiple brands covering different market segments,” says John Wuycheck, Senior Vice President of Development. “Because of the growth potential, and because the brand doesn’t compete in the typical fast-food categories, Thai Express represents a great opportunity for experienced restaurateurs to enter a new phase of growth with a franchise that’s set to revolutionize Asian cuisine.”
Founded in 2004, Thai Express took Canada by storm, growing to more than 285 locations in the past decade. Tapping into a powerful demand for an authentic, fast and affordable Thai experience, Thai Express exploded in popularity to become not just the top Asian QSR in Canada, but also one of its most recognizable restaurant brands. Bolstered by the support and leadership of franchise giants MTY Group™ and Kahala Brands™, Thai Express is entering the United States market where the demand for Thai food has been rising for years.
Here are three reasons Thai Express franchise complements other franchise brands in the QSR space.
Growing demand for Asian food makes Thai Express a smart investment
Asian food is the fastest-growing segment of the world’s restaurant market. A recent story in The Washington Post notes that Asian cuisine, once a niche food, has grown at a rate of 500% since 1999 — a rate of growth larger than the next four categories (Middle Eastern, pizza, chicken and Latin) combined. This makes now a better time than ever to invest in an Asian QSR franchise that combines appealing regional cuisine with a franchise playbook that’s second to none.
One key area of interest for savvy investors is Thai food’s popularity among millennials — one of the fastest growing segments of the restaurant market. According to Edelman Digital, some 23% of millennials say they eat Thai food regularly. Despite this exciting potential market, no other American QSR player has created a Thai franchise concept to tap into this demand. This is where Thai Express comes in, and it’s one of the main reasons it represents such an exciting portfolio addition for experienced restaurateurs.
Thai Express is efficient to operate and easy to scale
As the owner of several franchise brands, you don’t want to add a company that is going to create an unnecessary amount of work for you. With Thai Express, you don’t need to worry. The company has invested considerable energy in streamlining operations, so each Thai Express location can operate on a minimal number of employees. An in-line restaurant typically requires five or six employees per shift, and many Thai Express mall food court locations operate on as few as two or three employees per shift.
Furthermore, Thai Express has standardized the preparation of all dishes on the menu to ensure that you don’t need Thai cooks or specialized experience to operate a Thai Express franchise. The Thai Express training program will teach you everything you need to know about the menu and about the most efficient ways to operate. This makes sure that you as an owner can focus on maximizing your sales and marketing your business without having to worry about setting up complex systems or hiring specialized staff.
As your business grows, you can also be assured that Thai Express is eager to work with franchises who desire multi-unit ownership. With a franchise model to suit every market, the Thai Express management team will work with you to help scale your franchise empire in the most efficient, effective way possible.
Thai Express does not compete with other QSR franchise concepts
If you already own several QSR franchises, you’ll be glad to know that Thai Express stands in a category that allows it to coexist with other QSR franchises. Because Thai Express offers a type of restaurant experience that no other market player currently does, it works well alongside other QSRs such as chicken, pizza or burgers. Those concepts are popular for a reason, and certainly they represent a savvy investment for an experienced QSR player.
The savvy investor also recognizes the value of keeping up with restaurant trends, and Thai Express presents an opportunity to capitalize on a growing, wide-open market. What Thai Express means for the experienced, multi-brand owner, then, is a chance to add a proven, innovative brand to your portfolio. Thai Express is excited to work with franchisees with significant experience and ambitious visions, investors who will help tap the huge potential for Thai food franchises in the American QSR market.
Bring a Thai Express franchise to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as the brand expands across the United States. Startup costs range from $370,900 to $832,700, depending on the chosen model. Since 2004, the brand has dominated the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for your first Thai Express franchise is $25,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met.