Thai Express Franchise Training Provides All the Tools You Need
Franchise owners learn the art and skill of cooking Thai cuisine and enjoy thriving restaurants that serve delicious food
Tim Le loves her job because she loves Thai food. As the development director for Thai Express™ franchise in Canada, she works with new franchise owners to prepare them to become brand ambassadors for one of the hottest QSR restaurants north of the border.
“We work with the franchisees to make sure they understand the ins and outs of their business before they open,” says Tim Le, development director for MTY Group™ in Canada. Tim oversees the training program for each new Thai Express franchisee, and her enthusiasm for the brand and the people who make it great is infectious. “With the training and support, anyone can own and operate a thriving Thai Express.”
Founded in 2004, Thai Express took Canada by storm, growing to over 285 locations in the last decade. Tapping into a powerful, unfed demand for an authentic, fast and affordable Thai experience, Thai Express has exploded in popularity in Canada to become not just the top Asian QSR in the country, but also one of the most recognizable restaurant brands in Canada. Bolstered by the support and leadership of franchise giants MTY Group and Kahala Brands™, Thai Express is entering the United States market where the demand for Thai food has been rising for years. Through the first-to-market franchise restaurant, you’ll learn everything you need to know about owning and managing a Thai Express, from food prep to payroll.
Prepared-to-order recipes make easy work of authentic Thai
One of the first myths we dispel is the belief that you have to hire Thai cooks to prepare Thai food. You don’t have to hire Asian chefs — or even chefs with experience cooking ethnic cuisine. The training programs can make a gifted cook out of any candidate, and the recipes are all designed to eliminate the guesswork from making delicious, consistent Thai cuisine.
Take, for example, the work of multi-unit owner Sami Haddad, who purchased his first Thai Express franchise with no Asian food experience whatsoever. Today, he’s a fluent chef and skilled artisan, able to prepare dishes that are both delicious and visually stunning.
“You don’t have to be a chef,” Sami says. “They teach you how to make every dish, how to prep your kitchen, and how to work the business systems. If you follow the systems, you will grow.”
Business training also lays a strong foundation for growth
Note that Sami touches on the business systems while talking about food preparation. That’s because managing a Thai Express franchise is a single, integrated process. We’ve worked to streamline the business for an owner-operator model, but it also scales well into a multi-unit and area developer model, as well.
To thrive in both of these diverse modes of operation, we have developed comprehensive business systems, and we train you from top to bottom in these systems. During training, the brand experts teach you how to manage inventory, review the books, and minimize food waste to maximize revenues. When challenges arise, we provide additional training and resources to help keep you up to speed and performing at your absolute best. And it’s all backed up by some of the most unique and recognizable marketing and branding in Asian cuisine today.
“When you think about Thai food in Canada, the first thing that comes to mind is the Thai Express logo, the brand, the menu,” says John Wuycheck, Sr. VP of Brand Development. “That same Thai Express identity — the consistency, the ease of operations, the popularity — that’s what we’ve packaged and brought to America, where the demand for Thai food is almost an untapped market.”
That market is set to explode, and if the momentum we’re experiencing continues to expand, Thai Express will be a name everybody recognizes in short order. This is an exciting time for Thai Express franchises, and we’re excited you want to be a part of it.
Bring a Thai Express franchise to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as we expand across the United States. Startup costs range from $370,900 to $832,700, depending on the model you choose. Since 2004, we saturated the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for your first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met.