Thai Express Franchise Reinvents Fast Casual Dining With Focus On Freshness
More than 300 choices, all prepared fresh in front of customers in three minutes, kick-starts the conversation around what a QSR can be
There’s no shortage of quick, casual dining opportunities in the United States, but there is a definite lack of innovation and ingenuity when it comes to Asian foods. Or there was — until the Thai Express™ franchise brand entered the market in early 2017.
In the year since, more than forty Thai Express locations are set to open around the country, proving that even in the crowded QSR market there’s still room for fresh, authentic Thai cuisine.
Setting a new standard for dining
“If you look at the Asian QSR segment, you’ll see two things: it’s the fastest-growing dining option in the United States, and it’s the most underserved,” says Ray Zandi, U.S. Vice President of Business Development. “Everything out there is pizza, burgers and sandwiches. And while there are Asian restaurants out there, they are mostly either Chinese food, with a variety of other Asian items thrown in, or they are mom and pop local restaurants attempting to fill the void. They’re not authentic.”
A Thai Express franchise team, on the other hand, cooks dishes made to order in proprietary, custom made woks right in front of guests.
“People are able to take eight main dishes from the Thai Express menu and customize them 300 different ways,” Zandi says. “That fascinates them, and it brings people back repeatedly so they can try an old favorite with a new twist on spices or heat.”
Flavor profiles focus on ingredients
Those multiple options appeal to the millennial audience, which demands identifiable, freshly prepared food. Being able to tinker with a menu and then see the results three minutes later is hugely appealing to that group, Zandi adds.
“Anyone who comes into a Thai Express franchise location can see that time and money went into it,” he points out. “The décor is authentic and welcoming. Then guests have all the choices of how their food can be prepared, which they really enjoy. Best of all, it’s still a fast casual dining experience — they get restaurant quality food, made to order, and in a short time. Thai Express has cracked the code to blend authenticity with convenience, and it’s getting people excited in markets throughout the U.S.”
Bring Thai Express to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as it expands across the United States. Startup costs range from $370,900 to $832,700, depending on the model. Since 2004, Thai Express has spread across the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our brand’s free franchise information report.
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