Fresh & Fast Are Hallmarks of the Thai Express Franchise Customer Experience
Consumers want it all when it comes to speedy dining experiences and high-quality food, and delivering both is how Thai Express stands out
The fast-casual dining sector continues to grow because busy consumers don’t want to spend a lot of time over a meal. However, they don’t want to sacrifice quality and freshness, and that’s why the Thai Express franchise is making such inroads in markets across the United States.
Thai Express marries convenience and quality, and it does so in a way that’s engaging and appealing to consumers — especially millennials, who are notoriously choosy about what and where they eat.
Thoughtful approach to dining experience
By creating a business where the customer experience begins at the door, continues through the ordering and preparation process and then into the dining area, Thai Express appeals to consumers who want an authentic Thai dining experience. That’s in stark contrast to other options available in communities, if there are any even close.
“When you look at the Asian dining segment, you see an underserved dining population,” explains Ray Zandi, Vice President of Business Development. “There historically have been very few franchise opportunities, and what’s there; is largely Chinese food with some other cuisine lumped into those menus. The ‘mom and pop’ locations exist, but eating there can be a lengthy and unsatisfying experience. There is definitely room for an authetic fast-casual franchise concept such as Thai Express.”
Creative menu creates excitement and builds loyalty
The healthy food is also a staple in the Thai Express franchise experience. A restaurant with hundreds of combinations intrigues consumers, and the fact that food is prepared quickly and in front of guests also builds excitement and fuels repeat visits.
“Thai food has many levels of savory flavors and spices in a very complex taste profile,” Zandi says. “That creates a lot of appeal. Thai Express capitalizes on combining great food with a unique layout to create an encompassing guest experience. By offering fresh, authentic food in a speedy but not rushed fashion, Thai Express is able to capture many kinds of guests and grow loyalty, along with name recognition in the markets where it is opening.”
Bring Thai Express to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as it expands across the United States. Startup costs range from $330,700 to $731,700, depending on the model. Since 2004, Thai Express has spread across the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our free franchise information report.