Thai Express Eyes New Franchise Markets for Continued Expansion
Exciting and innovative brand captures entrepreneurs’ attention as it grows in familiarity and popularity with consumers all across the United States
Give the people what they want, and business will come. It’s a simple statement — one that Thai Express™ franchise owners are proving every day all over the United States. Millennials and other groups are vocal about wanting food that’s simple, fresh and delicious. Thai Express checks all the boxes, and that’s why the brand has seen strong growth since entering the U.S. market almost two years ago.
“Thai food is extremely popular, and people typically don’t have a lot of choices,” says Ray Zandi, Vice President of Business Development. “If you see a Thai restaurant in a city or town, it is commonly a small, and perhaps, “mom and pop” operation that may not necessarily boast the highest level of quality or customer service. Consumers are sometimes reluctant to visit these restaurants because of the “unknown factor.” At Thai Express, guests get treated to authentic, Thai Food prepared fresh and fast in an open fired wok, right in front of their eyes. “Dinner and a show!”
New markets offer opportunities for different footprints
Because a Thai Express franchise can be designed as a food court model as well as an in-line or end cap space, franchise owners can capitalize on bustling crowds of people in each of the two scenarios. “These days, everyone loves Thai Food. That’s why communities of various demographics and sizes make good markets for Thai Express”, Zandi explains.
“The Thai Express restaurant concept doesn’t have a big footprint, so it opens up lots of options when it comes to real estate,” he says. “That’s why it has expanded rapidly in both urban and suburban areas. Even smaller communities have shopping clusters, and those make for great Thai Express locations.”
Plenty of room for growth in existing markets
At the same time, more Thai Express restaurants are popping up in various markets as current franchise owners expand into a second operation. That growth is also fueled by entrepreneurs taking note of how well Thai Express is doing in their community and deciding that it’s a business that suits their business growth plans.
“Thai Express, and Thai food in general, is still relatively new to the United States, so there’s no danger of oversaturation,” Zandi says. “The Thai Express concept is exciting and innovative, and it’s unlike what people are used to when it comes to enjoying Thai food when they dine out. If they like having one Thai Express in town, they’re going to love the convenience of two — or even more. That’s why the brand has such potential for continued expansion.”
Bring Thai Express to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as it expands across the United States. Since 2004, Thai Express has spread across the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our free franchise information report.