Fast & Healthy Aren’t Mutually Exclusive At Thai Express
Consumers expect speed from a quick/casual restaurant, but they also want good-tasting, freshly prepared food — Thai Express excels in both areas
When someone goes out for a quick meal, they know what’s ahead at the usual burger or sandwich joint: a line, food under a heat lamp and all the other trade-offs that come with being able to get in and out quickly.
That’s not the experience consumers want, however. They want the speed, sure, but they also are demanding freshly prepared food with better ingredients, and that’s what they’re getting at every Thai Express™ franchise.
Prep speed pleases customers, builds volume
“People don’t believe that you have to sacrifice speed for something healthier, and Thai Express helps prove that point,” says Ray Zandi, Vice President of Franchise Development for the brand. “In fact, Thai food has a reputation for being one of the healthiest options out there in the fast-casual sector, and Thai Express has created a way to produce it quickly for each customer.”
In fact, a Thai Express order is prepared in about three minutes. That means consumers can get in and out of the restaurant quickly, and that more people can be served in any specific time period. That means more customer volume and more potential revenue. The combo of great food prepared quickly also wins over customers, building loyalty and repeat visits.
Restaurant quality, Fast-Casual time frame
“People love that they are getting restaurant-quality food in just a few minutes,” Zandi says. “They are pleased that they are not having to sacrifice quality in order to have a meal in a short time vs. spending all evening in a restaurant.”
And, he adds, as Thai food continues to be on-trend for millennials and other frequent out-of-home diners, being able to provide the best quality quickly will continue to be a differentiator for a Thai Express franchise owner.
“They won’t be competing for customers because this brand is unique in every way,” he says. “A Thai Express franchise owner will see steady business not just on people who are curious and want to try the brand, but also those who have been in before, value the speed and quality, and want to try a different dish or combination.”
Bring Thai Express to your community today
Thai Express has a high potential for growth as it expands across the United States. Startup costs range from $370,900 to $832,700, depending on the model. Since 2004, Thai Express has spread across the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our free franchise information report.