3 Reasons Now Is the Time for Thai Express Franchise
Growing popularity, broad demographic appeal, and unmet demand make now the perfect time for Thai Express to take the American market by storm
North America has always been a place of cultural diversity, and nowhere is this more reflective than in our country’s food. Every few years, a new international culinary offering emerges to satisfy Americans’ love of novelty. We’re truly a nation of food adventurers and pioneers, taking influence from across the world to create something completely our own.
This spirit of culinary diversity and desire for new, authentic tastes makes now the perfect time for Thai Express™ to enter the American market. According to The Washington Post, Asian cuisine is the fastest growing sector of both the global and U.S. QSR markets. Combine this with a growing demand for Thai in particular, and you have a perfect storm for the next big thing in the American QSR industry.
Thai Express franchise is an Asian restaurant franchise that provides made-to-order Thai cuisine from fresh ingredients, quickly cooked in front of customers while they wait. A vibrant environment, simple menu of more than 300 individual dish options, and inviting customer service took Thai Express from a humble five stores to 285 locations in Canada in just 12 years. Now, we’re bringing Thai Express to the U.S. market, and we couldn’t be more excited at the huge opportunity this represents.
“Thai Express is primed to explode into American markets,” says John Wuycheck, Sr. Vice President of Development for Thai Express. “We’ve honed our franchise playbook in the Canadian markets for over a decade, experiencing year-over-year growth. Now, we’re ready to take the same proven model to America, tapping into pent-up demand for fresh, healthy Thai food at an affordable price.”
We’re confident that now is the time for our QSR concept to continue its expansion, and we’re thrilled to see what’s possible as we open the first American locations. Here are three reasons that now is the time for a Thai Express franchise.
Asian food is exploding in popularity
Asian food is the fastest growing segment of the restaurant market in the world. In fact, a recent story in The Washington Post notes that Asian cuisine, once a niche food, has grown at a rate of 500% since 1999 — a rate of growth larger than the next four categories (Middle Eastern, pizza, chicken and Latin) combined.
This huge market growth represents an enormous opportunity for the right QSR entrepreneurs, and yet currently there is no major Thai food franchise player in the American market. Thai Express is thus a first-to-market opportunity, a chance for investors to get in on the ground floor of the next explosion in the American QSR industry. Imagine if you could have been a first-to-market player in a QSR megalith such as pizza, burgers or chicken. This is the sort of opportunity that investing in a Thai Express franchise represents.
Thai Express menu appeals to a broad range of diners
The Thai Express menu features more than 300 made-to-order options that keep customers coming back again and again. Guests pick an item based on their choice of flavor, protein and degree of spiciness, after which the cooks prepare the item fresh in under two minutes while customers watch. We view the experience as “food theatre,” a stark contrast to the mystery-meat-and-sauce Chinese joints that abound.
“Nowhere else can customers find Thai Express’s unique blend of diversity, simplicity, and affordability,” John says. “We beat the competition with our commitment to customer service and quality, while at the same time offering competitive prices and lightning fast preparation. This is what turns our customers into fans who can’t help but rave to their family and friends.”
Consequently, Thai Express is a big hit across demographics. Twenty-three percent of the coveted millennial generation eats Thai food regularly, according to industry research firm Edelman. This makes Thai Express an opportunity to capitalize on this huge demographic, creating a solid customer base that can grow with your franchise. At the same time, Thai food also appeals to customers in the 46-64 age range looking for exciting variety when they dine out, as well as Gen X working professionals who are looking for convenience amidst their busy lives.
Thai food remains underserved in America
Despite the huge opportunity and demand for Thai food, it remains underserved in American markets. This has to do largely with the fact that most Thai food restaurants are mom-and-pop operations, lacking both the resources and the knowledge to bring Thai food to a national level.
This is where Thai Express steps in. With the backing of QSR franchise giant Kahala Brands™— the company behind such popular brands as Cold Stone Creamery®, Taco Time® and Blimpie® — and Canadian franchise juggernaut MTY Group™, Thai Express is poised to meet the demand for Thai food at scale, bursting into a market with little competition and huge profit potential. We’re implementing proven systems and industry leading training to bring Americans what they want: fresh, authentic Thai food served quickly and affordably. For the right franchisee, this is an opportunity you don’t want to miss.
Bring a Thai Express franchise to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as we expand across the United States. Startup costs range from $370,900 to $832,700, depending on the model you choose. Since 2004, the brand has saturated the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for your first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met.
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