Thai Express Continues to Award Franchises in New Markets
Exciting brand is expanding its U.S. presence thanks to adaptable footprints that make it suitable for urban and suburban markets, various venues
When the Thai Express™ concept rolled out in the United States after many years of Canadian success, hopes were high. A couple of years in, the brand has not disappointed.
“Thai Express franchise locations have found a solid foothold in many U.S. markets. Our franchise owners are building large and loyal client bases, and communities are embracing their unique and flavorful approach to fresh, authentic Thai cuisine,” says Ray Zandi, Vice President of Franchise Development.
In-line/endcap models get consumer attention
That’s thanks to design flexibility that allows a Thai Express franchise owner to locate his or her business in the best possible site. For instance, mixed-use, outdoor commercial centers that offer dining, retail and entertainment are great fits for a Thai Express in-line, or endcap model.
“These areas see continual pedestrian traffic, and the beautiful design of Thai Express is visually appealing,” Zandi says. “Once inside, consumers see a space where a great deal of attention was paid to the design and layout, and that’s before they even try the food!”
Food court option generates steady business
Bustling shopping malls with food courts also are a natural for Thai Express, thanks to its food court model. As many malls move from shopping-only destinations to sites that offer college classes, government offices and more, they are becoming all-day centers of commerce that can drive steady revenue.
“Food courts are great for Thai Express because even if people are in a hurry, they want fresh, flavorful food,” Zandi says. “When they walk up to a Thai Express counter, they can see and smell the ingredients that are listed on the menu board. Everything is prepared right then, in front of them, which is a huge selling point. People love the immediacy of Thai Express, and that helps build strong word of mouth to draw in new customers and inspire repeat business.”
Bring Thai Express to your community today
Thai Express is a low-cost investment opportunity with high potential for growth as it expands throughout the United States. Start-up costs range from $337,900 to $753,700, depending on the model. Since 2004, Thai Express has spread throughout the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our free franchise information report.
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