300 Combinations on Thai Express Franchise Menu Create a Steady Customer Pipeline

Basic set of ingredients allows for maximum creativity, building customer engagement and repeat visits — and growing franchise owner revenue

A major reason the Thai Express™ franchise concept has taken off since being introduced in the United States is that no two visits are the same. Unlike burger and pizza chains, which allow for limited variety, Thai Express provides guests with 300 options. Result? Frequent repeat visits to try something new — building community awareness while also helping boost franchise revenue.

“You can eat something different at a Thai Express every day for almost a year,” says Ray Zandi, Vice President of Business Development. “You are not going to have that in other types of QSR franchises. Coupled with the fresh, quality ingredients we use, it creates a unique dining experience that people want to frequently repeat.”

Eight basic dishes mean affordable costs

The multiple combinations are thanks to a wide variety of spices paired alongside vegetables, proteins and other add-ins. That makes a diverse menu achievable without exploding food costs and without the need for a large kitchen with significant storage space. For Thai Express franchise owners, that means maximizing space while offering a huge range of dining options.

“Just by changing the spice level, you completely reimagine a dish,” explains Zandi. “Thai Express starts with eight basic dishes, and then the customization options range out from there. It’s fun for the consumer and is a controllable option for the franchise owner.”

Restaurant options on a fast-casual timetable

That wide-ranging customization ability would usually only be found in sit-down establishments, so having it available in a quick-service setting is another major Thai Express differentiator that elevates the brand from its competition.

“People love that they can get sweet, sour and spicy at all levels. They’re not used to walking up to a counter and having those choices,” Zandi says. “At Thai Express they get the best of both worlds. They get consistent service, as well as the visual appeal of seeing their food prepared in front of them and being able to eat in three minutes. Thai Express is authentic, fast and fresh, which are three things consumers are demanding in their dining experience now.”

Bring Thai Express to your community today

Thai Express is a low-cost investment opportunity with high potential for growth as it expands across the United States. Since 2004, Thai Express has spread across the Canadian market with a business model built for entrepreneurs who are passionate about bringing an authentic and affordable Thai food experience to their communities. The franchise fee for the first Thai Express franchise is $30,000, and the franchise fee for multiple units can be discounted if certain conditions and criteria are met. For more information, download our free franchise information report.